IPRAC was founded by seasoned public relations experts with remarkable careers in the international communications industry and related fields.

IPRAC experts provide strategic thinking and have complete command of the whole range of communications tools. And they are familiar with the communications demands in key markets. Their experience in major PR agencies or PR departments results in profound knowledge of what challenges may arise and what chances can be taken. Clients from a multitude of industries esteem their advice.

Delivering consulting services is the backbone of IPRAC experts’ profession. But they are well aware of the great demand for qualified communications professionals. So they regard it as a natural obligation to convey their knowledge to those who represent the future of the business. Since IPRAC experts don’t lecture from a remote academic standpoint but are part of the business, their lessons are appreciated for efficiency and applicability – in their homelands and abroad as well.

Several IPRAC experts have an additional background in journalism. They know by experience both sides of the media relations process, which is a core element of many PR concepts. They know how to generate PR messages that comply with the objectives of the clients as well as with needs of the media. And they share practices, tactics and techniques with IPRAC students.